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This site zxxyw.com states the following, "New Balance Shoes - New Balance 574 Skyblue Mens." We noticed that the website stated " New Balance Shoes - New Balance 574 Red Mens." It also stated " New Balance Shoes - New Balance 574 RedWhite Classical Mens. New Balance Shoes - New Balance 574 Olympic Edition YellowWhite. New Balance Shoes - New Balance 574 RedYellowWhite Mens. New Balance Shoes - New Balance 574 Olympic Edition RedWhiteBlue. New Balance Shoes - New Balance V45 BlackYellow Womens. New Balance Connects Online and Offlin." The header had new balance as the highest ranking keyword. It was followed by new balance shoes, new balance sneakers, and new balance 2014 shoes which isn't as ranked as highly as new balance. The next words the site used was discount new balance shoes. new balance shoes on sale was also included but will not be understood by search parsers.